Must My Aspiring Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I invest helping her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, altered, or shared for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an viewership that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not leverage, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the work we create together can get us: a foot in the door. I understand not all people likes being filmed, but often spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but friends support one another in small ways. My assumption was recording a short video now and then would be enjoyable for her. Innovation flourishes in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I am ready to find middle ground: like asking before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Obviously making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is content. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your friendship. Foster some real memories, where true emotions are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Jeanne Jones
Jeanne Jones

A tech journalist and digital strategist with over a decade of experience covering emerging trends and innovations.