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How 'Showgirl Glamour' Emerged as the Dazzling Look of 2025

Following a three-decade tenure on the iconic Vegas strip, the dancers from the spectacle Jubilee! gave one last synchronised kick in 2016. The show, known for its intricate costumes created by celebrated designer Bob Mackie, closed its doors due to falling audience numbers and critical commentators who labeled it a spectacle “stuck in the past”.

Now, nearly ten years later, the showgirl persona, or at least the showgirl style, is back.

The Sultan of Sparkle

Dubbed the “king of sparkle”, Mackie has made dramatic showgirl glitz his trademark look, outfitting everyone from screen legends to pop royalty. Earlier this month, a “barely-there” bodysuit he designed for Cher in 1978 fetched $57,600, far exceeding its estimated price, while a metallic beaded bodysuit with reflective wings that Mackie designed for Tina Turner for a 1977 performance sold for $19,200.

“I think it looks more enticing for the emerging artists who is seeking something other than what they grew up with”, he stated in an interview with a publication. “Today's artists are pushing toward a theatrical, more dramatic, breathtaking, memorable statement.”

A Pop Culture Comeback

It’s a look that made its way all the way to the epicenter of popular culture in 2025 largely due to a chart-topping superstar. In the past few months, the cultural juggernaut wore one of Mackie’s original Jubilee! costumes on the cover of her new musical project. The rhinestone encrusted bra and thong, ostrich-feather armbands and glittering headpiece were perfect for a record titled The Life of a Showgirl.

The singer is part of a trend. This year, showgirl inspirations have been adopted by pop stars including Sabrina Carpenter as they zoomed across world tours in glitter, revealing designs and ostrich feathers, highlighted against theatrical sets. Her fashion curator a fashion expert mentioned in an interview with Vogue he wanted to bring “a showgirl spirit” to her Radical Optimism tour – inspired by pictures from the mid-century, the backup dancers wafted giant feathered fans.

Pulling from Tradition

Lipa, Carpenter and other successful musicians also draw on historical performances, including vaudeville and ensemble references. The final look are poles apart from the 1990s era Britney Spears era of short shirts and cargo pants, and hip-hop inspired dance moves that came before them.

But certain observers are on board with this showgirl renaissance. A former performer, a former Jubilee! showgirl who performed in the early 2000s says the trend is “puzzling”. She thinks the word showgirl title is being “used as an catch-all phrase encompassing everything from The Radio City Rockettes to Broadway performers and now apparently today's icons.”

A Highly Sought-After Vintage Style

For younger and modern stars, Mackie’s retro designs have become extremely desirable. In 2024, a famous actress paid tribute to one of Mackie’s iconic muses, Cher, when the actor wore a see-through embellished dress designed by the designer in 2001, which was similar to one he created for Cher to wear in 1967. Later that year, another pop star paid an significant price to buy the Mackie beaded mini dress she had worn earlier in the year to perform at the Grammys. In September, Sabrina Carpenter wore a collection of retro Mackie designs at the MTV Video Music Awards. They are also a hit among vintage enthusiasts.

“This style bring about fond memories for a historical elegance,” says an archivist, head of special collections at the a Las Vegas university, who researches the history of showgirls. “Now it is viewed as a sort of ‘toned-down’ allure because it has been updated. It has got all the glamour, the crystals and the shine but without the bare skin.”

More Than Simply Fashion: An Symbol of the City

Chung says this figure are central to the iconography of Las Vegas. She points to ex-mayor Oscar Goodman who, during civic functions, was surrounded by two showgirls. Although Las Vegas does not host any showgirl-centric productions, the historian says they are still featured as an logo of the city, being present at gatherings and in advertisements. “The showgirl is still a remaining figure of Las Vegas spectacle,” the expert says.

An Appeal of Escape

The former showgirl says the magical transformation of a showgirl is part of the allure. It’s something the singer alludes to in a new behind-the-scenes film that documents the backstage action from her year-long 2023 Eras tour, which included exhausting practice sessions, gym sessions and 149 performances across multiple nations, each lasting 3.5 hours.

The performer explains her own nights in the spotlight as “like completing an endurance race in high heels every night”. Her headdress weighed 34lbs. “I had to carry it all the way up the steps to the platform from the backstage area three floors below in the underground. I had to start early for my moment so I could catch my breath before I made my entrance. You’re sweating the whole time but maintaining this fantasy that it’s easy and stunning and dreamlike.”

It could be this is where the appeal of the showgirl really resides. In the chaos of 2025 there is a desire for escapism. Is there anyone better to look to than showgirls, who have always personified fantasy, flawlessness and a realm where nobody misses a mark.

Written by

Jeanne Jones

A tech journalist and digital strategist with over a decade of experience covering emerging trends and innovations.

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